Founded in 1850 with over 49,000 students, 3,000 academic staff, and 270,000 alumni around the world – the University of Sydney required a truly inspirational campaign to match its prestige.
From a solid foundation of research, we developed their value proposition and created a truly standout global campaign to propel them into the future.
Light painting graphics encapsulated the essence of the University of Sydney brand and purpose – to ignite a passion in people to produce ideas that lead to smarter solutions and richer lives.
