The RTA appointed Plate Marketing Pty Ltd (part of the LicenSys group) to manage and operate their myPlates special number plate business.
We created the overarching concept for their exhibition at the Australian International Motor Show. The sleek stand with its iconic competition graphics built brand awareness, generated leads and increased myPlates subscriptions.
myPlates became sponsors of the Sydney Film Festival. We created a campaign that celebrated a passion for cinema. The tongue-in-cheek tone of the creative, perfect for the myPlates brand, was extended into unique, attention-grabbing formats such as promotional giveaways and a 30-second cinema advertisement.
