When MBF extended their business focus beyond health insurance, Cobe guided them through a complex rebranding project.
We redesigned their 60-year old logo, developed visual language and restructured their key sales brochures with customer focus in the forefront. Over 130 individual communication pieces were brought into the new style within a three-month deadline.
When Bupa acquired the MBF Group for $2.3 billion they were joined by HBA and Mutual Community as sister insurance brands. We developed the comprehensive guidelines that gathered all three under the one visual umbrella.
