Friday, April 5th, 2013 Building brand trust by spreading the love (or coffee) 0 What started in a little cafe in Italy, has now been adopted by Starbucks, it’s called the ‘Suspended Coffee Campaign’ and it has everyone involved feeling good. The way it works… well coffee drinkers can pre-pay additional coffees from participating cafes, that will be ‘suspended’ for a person who is doing it tough. Topics: Strategy, Trends
