Let’s play a game, said Samsung. Where players have the chance to win a new Samsung S4 and the challenge is to simply stare at a screen for 60 minutes. Sounds easy, right? Oh, except for the distracting motorbikes, fire and attack dogs! And the results speak for themselves, thousands of new fans, a unique experience and one YouTube video that went viral.
What is the best way of staying healthy? One brand is telling us that by being active for 30 minutes a day we can maintain our body, mind and soul. They use a clever campaign combining social media, apps, a highly visual website and back up all the information with scientific commentary.
These are only some of the possibilities of Google Glass. Beyond the impact it will have on our personal lives the applications for the medical, advertising and retail industries are boundless. Training surgeons, learning a musical instrument, and exploring a foreign country could just be enhanced through this new way of seeing and sharing our world. With an open source framework the potential is limitless.