Let’s play a game, said Samsung. Where players have the chance to win a new Samsung S4 and the challenge is to simply stare at a screen for 60 minutes. Sounds easy, right? Oh, except for the distracting motorbikes, fire and attack dogs! And the results speak for themselves, thousands of new fans, a unique experience and one YouTube video that went viral.
What is the best way of staying healthy? One brand is telling us that by being active for 30 minutes a day we can maintain our body, mind and soul. They use a clever campaign combining social media, apps, a highly visual website and back up all the information with scientific commentary.
Topics: Case study
It started as a Sci-Fi film, but the famous advertising scene in Minority Report is slowly looking like a reality. The mass amounts of data that is available will turn personalisation into true individualisation where ads will connect with us on a personal level and most importantly know what we want.